Hospitality Sector in Jordan; a Major Economic Driver and a Blooming Sector

Jordan is one of the world’s most intriguing travel destinations; a mixture of historic monuments, exquisite culture, unique natural wonders, and outstanding cuisine make it destined to end up on the bucket list of travelers worldwide. Home to one of the wonders of the world and the lowest spot on the globe, it offers plenty to see and a lot to do, and tourists have taken note.

The hospitality sector in Jordan is a massive one, as it has become a major driver of the country’s economy. A whopping 19.8% of Jordan’s GDP is derived from tourism and has maintained an average of 20% in the past ten years.

Jordan’s focus on the hospitality sector is no fluke, as the country ticks all the boxes for a major tourism destination. The Jordanian government understands that tourists bring in foreign funds and boost major businesses in the country such as hotels, airlines, restaurants, gift shops, marketplaces, and more. This boost to the local economy has become a lifeline for a multitude of Jordanian establishments.

Jordan, being a hot tourist destination, felt the effects of the 2020 pandemic, and will look forward to global lockdowns and travel restrictions drop to boost the hospitality industry once more.

The country has all the makings of a bustling tourism destination, here are some of the matters that make Jordan a great holiday stop for any traveler:

Major tourist attractions

From the gates of Petra to the castle of Ajloun, Jordan is full to the brim with major tourist attractions. House to one of the World Wonders, Petra is a destination listed on bucket lists of travelers from all over the globe.

Wadi Rum is another major attraction, as the exotic desert scenery is one of a kind, something which Hollywood took notice of as films such as The Martian, Transformers, and others shot some of their scenes within the sandy valley.

A part of the holy land, Jordan is home to Mt. Nebo where Christian pilgrims travel regularly. Mt Nebo is close to the lowest point on earth, the Dead Sea, which is another one-of-a-kind attraction.

Robust hospitality infrastructure

Jordan is home to some of the best hotels and resorts in the region. Brands such as the Hilton, Fairmont, Four Seasons, and others have establishments within Jordan’s borders. Other smaller boutique hotels litter the landscape offering travelers more authentic experiences.

Transportation is simple within Jordan and the richness of gift shops, restaurants offering local and international cuisine, and endless activities ensure that travelers will have an enjoyable and exciting time in the country.

Jordan is also a strong economic hub, as its abundance of hospitality establishments has made it a great location to hold conferences and business rallies. Under normal conditions, you’ll find hotels bustling with conference attendees and roadshows from all over the globe.

Safe and easy to get to

Jordan is an extremely safe country to travel to. Tourists can roam the streets freely whether day or night and the capital of Amman houses an extraordinary police force ready to help out whatever the situation is.

It is easy to reach as well, as the Queen Alia International Airport (QAIA) has direct flights with most of the world’s major airports and entry into the country is quite straightforward. Even applying for a visa is affordable and quick.

The hospitality sector has taken a hit but is on track to recover

The saying “form is temporary while class is permanent” perfectly sums up the hospitality sector in Jordan. While the pandemic has dampened global tourism, the hospitality setup and unique attractions in Jordan remain in place ready to roll again as soon as world travel gets back to normal.

A country that relies so heavily on hospitality will undoubtedly look forward to opening its doors to travelers all over the world once more. The effect of hospitality on government income and private businesses alike is colossal, and one must assume Jordan will look towards growing it even more.

Amman Vision Investment & Developments’ (AVID) proposed boutique hotel project is a great indication of the intention to grow the sector, situated in one of Amman’s hottest tourism veins connecting the old downtown to the flashy new commercial zones it offers a unique experience within proximity to all things important in the Jordanian capital. If you would like to know more about the project contact AVID today.