The Value of Tourism and Recreation in Jordan.

Tourism was, is, and always will be what we create our life around.

The Hashemite Kingdom of Jordan has always been the land of other-worldly ancient attractions. You have certainly come across images of the ancient Nabataean city of Petra, the city that was carved a thousand years ago from the rock, and one of the world’s most astonishing wonders, yet that’s not all! The Kingdom continues to spellbound travelers as a modern nation as well.

Tourism is one of the primary drivers of economic growth and job creation in Jordan. The unique history and natural wonders in the Kingdom are gaining attention amid the local and global increase in cultural, heritage, and development tourism.

Even after the COVID-19 pandemic that has triggered an unprecedented crisis in the tourism economy, the country presents tremendous promise to become or remain a vibrant host for tourists, investors, and entrepreneurs.

The importance of tourism and recreation is deeply woven into society. The sector contributes to the success of other sectors and to a variety societal challenges (quality of life, happiness, inclusion, etc.). Therefore, it’s important to be able to act on trends and development that should be applied within the sector.

Economic Value

Tourism has an immense value and is one of the main engines of growth for the economy in Jordan. It can boost the local economy and also contribute to the climate for business. With the advance of globalization, the number of tourists has shot up year-on-year in recent years, interfering with a clear improvement in the sector, as well as in the quality of service.

The tourism sector has not only come to stay but to position itself as one of the main sectors in the world -which it already is. The strong push and great dynamism in which the tourism sector in Jordan has been supported, has led it to become one of the main tourist destinations in the world.

Environmental value

One of the ways in which tourism & recreation contributes to the environment is because the sector’s facilities and catering establishments offer their services and products to the residents of the region. The cultural and natural heritage in Jordan adds to its attractiveness for visitors and can contribute to the preservation and accessibility of this heritage.

Tourism contributes to public facilities and infrastructure. It can lead to more investments and support for new public facilities, such as public transport, health care, police etcetera.

Social value

Jordanians are proud because their country is worth visiting. The appreciation of our environment and culture is different with the presence of visitors.

Tourism and recreation lead to cultural exchange, therefore, companies and organizations within the sector house employees with many different backgrounds, ages, and educations. The role it plays in bringing people together translates into an important contribution to social cohesion.

Value of participation

What is becoming a special feature in tourism in Jordan is the local communities’ participation. Locals are inviting tourists into their communities, giving them insight into their culture and daily lives. Which is a form of sustainable tourism helping locals engage and allows travelers to connect closely to the local community they visit.

Those activities are what the country needs in order to create a futureproof tourism industry where we sustain local culture and nature for future generations! What’s ordinary for the local community is a unique experience for the traveler and they are willing to spend more money on these activities, especially if this benefits local communities