Investment in the digital age

Data is said to be an increasingly valuable commodity, truth is, when it comes to the domain of market intelligence, the only valuable commodity separating failure from success is data. Therefore, when saying knowledge is power, that may be an understatement.

Predicting trends and patterns, analyzing scenarios, and gaining insight are all functions that require data, in fact, they are functions of data. Experience and instinct may be essential but are within the realm of sorcery and more of a shot in the dark without data.

At this point, you are probably wondering: What data are we precisely talking about?

Amman vision Investment & Development has succeeded to obtain a huge database, that steers investors into the right path of decision making for their business. We help you navigate through primary and secondary data that assist in finding valuable insights for market research needs.

Primary and Secondary Market Research

Primary Market Research is the most common way to collect data and is obtained in order to study various market dynamics, such as measuring the target market demand for a specific product, It can be done through several ways such as observation, surveys, and focus group.

While Secondary Market Research is basically gathering the needed data through already available resources. But that doesn’t make it an easy catch, as the challenge is in finding which data is relevant for the business, the most common techniques of this method are government and non-government agencies, information available on the internet, and public libraries.

If an entrepreneur is considering opening a new business, he or she could leverage census data that has been collected by the government. Those data will prove greatly beneficial especially to new investors.

Leveraging the findings from the studies conducted by AVID provides the investors with access to bulks of data that would have been simply impossible to amass.

Moreover, the in-depth analysis that we provide of the target audience, will not only allow investors to win over their wallets but their hearts as well and that is the way of turning them into brand-promoting customers.

Strategic Planning

According to Dwight D. Eisenhower, “Plans are worthless, but planning is everything.”

Collecting data and leaving them in some organized spreadsheet will take you nowhere. They should rather be interpreted into information and effectively employed in strategic planning.

At AVID we monitor and analyze data that helps us identify rising and falling trends, seasonal influences, and other important information to be used as a guide in strategic decision-making in order for us to create unique investment and development opportunities for our investors.

Tech-based risk management

There are many ways in which risk management can adapt to the digital age as the old manual ways of tackling risk and compliance can be time-consuming, tedious, and sometimes prone to errors.

Digital tools can be easily employed to run simulations of varying risk-and-reward scenarios. Automated checks are set to provide us with early signs about risks and credit default, which informs us on how each project should be managed.

We understand our changing environment and the transformation the last decade has brought us. The result of this transformation reshaped the market’s focus. Therefore, market intelligence and data analysis strategies have become more effective. The data in our hands gave us a broader view of possible future problems, anticipating better solutions.